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Overview
Packaging & Branding
Disclaimer | I have slightly changed the name of the company along with some of the product names to be respectful of trademarks.
This was made for educational purposes and makes no claims beyond the art and designs shown here.
This project was a rebrand of an Austin, Texas based lingerie company.
Fashion Form is a lingerie company that specializes in self adhesive bras and pasties, along with an assortment of other boudoir accessories. The brand direction was that they wanted to appeal to a demographic of women, that are looking for unique but functional solutions that offer support and coverage with more daring looks. They wanted the brand to be appealing to the consumers, with pink as the primary company color, while not relying off of a "sexy" aesthetic to define their products.
Icon Set
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Packaging
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Letterhead
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Social Media Ads
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Signage
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Efemera
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