American Advertising Federation San Antonio | 2022 | Silver
Overview
Packaging, Brand Identity & Typesetting
Packaging for at home pregnancy tests, offering discreet packaging that while being soft and approachable, presents itself as being non judgmental for what ever the results maybe.
Maybe's goal is to offer soft and neutral packaging to shoppers. By proving three tests in one package, Maybe allows for the rule of three, were one is positive, one is negative, and the third would be the control.
